Acquiring knowledge in product development, marketing, and entrepreneurship is paramount to successfully creating and managing an enterprise. Such knowledge allows individuals to understand the market, develop effective products and marketing strategies, and establish a sustainable enterprise that can prosper over time.

As part of the Samdhana-funded project on community-based enterprise development and skills enhancement for socio-economic transformation, a seminar on product development, marketing, and entrepreneurship was conducted last February 28, 2023 with our partner beneficiaries in Brgy. Balintad, Manticao, Misamis Oriental. This seminar is a crucial component of the social preparation phase of the project, aimed at equipping our partner beneficiaries with the necessary skills to effectively manage their tilanggit production enterprise.

We are privileged to have had the expertise of esteemed faculty members, Mr. Stephen Jhon V. Magoncia and Ms. Djannez M. Dadole, from the College of Business Administration and Accountancy, who shared their insights on product innovation, entrepreneurship, and basic marketing during the seminar.

We hold high hopes that our partner beneficiaries will leverage the knowledge and strategies gained during the seminar to develop and sustain their enterprise successfully.